
Years ago, the producers and studios behind A.I.: Artificial Intelligence, Minority Report, Memento and the X-men movies made expert use of the internet as a promotional tool, launching viral websites that were created to appear as if they existed within the worlds of the films themselves. A.I.'s many websites and blogs told additional stories of people and artificial people living their lives far outside the plot of the film. Memento's web presence focused on the evidence of a string of murders and the psychological profile of one Leonard Shelby, the brain damaged survivor of an assault that may never have happened. Minority Report encouraged us to vote to support the future crime project, and the X-men sites drew battle lines between the mutants and the non-mutants that fear and loathe them. These websites are almost as entertaining as the films they promote, and in the case of A.I., even more so.
Now there are a number of viral sites that have been set up to promote the next Batman movie "The Dark Knight", including the Joker's puzzle site Why So Serious?, Harvey Dent's official campaign site, a site collecting photos of fans in Joker drag, Rory's Death Kiss (?), the Gotham Election Board site, and the Gotham City Clerk's Office site. There might even be some other ones that I've missed.
The most interesting to me, however, is this humble site for the Gotham Times newspaper. This site gives us just four pages, (you can zoom in on them to read the text) but it manages to effectively chronicle the decline of a once great American city: corruption in the police department, a weak city government unable to turn the tide, the lingering effects of the fear gas attack by the Scarecrow, uncontrolled gang violence and murder, and a telling harbinger of things to come, disturbing sightings of gangs of young creeps dressed as clowns. This is a city on the edge.
If only there were someone with the guts, cash and the right blend of violent psychosis and a Messiah complex to save them.
Some updates:
The Gotham City Major Crimes Unit website.
The Clown Travel Agency
Acme Security Systems
The Joker defaced the Gotham City Times on The Ha Ha Ha Times site.








